adammoro

Resume

Web development, SEO, and analytics since 2007.

  1. Senior Digital Marketing Engineer

    2019 – present

    KinderCare Learning Companies · Portland, OR

    • Work on the multi-brand SEO program — technical SEO, local search, and SEO A/B testing — and, for the past couple of years, answer engine and generative engine optimization.
    • Lead software engineer on the company's WordPress sites, covering performance, user experience, and the web property migrations that come with acquisitions.
    • Lead the creation and maintenance of custom PHP and Python tools that automate validation of digital content and local search listings across a national footprint.
    • Manage more than 20 Google Tag Manager containers and more than 30 Google Analytics properties across every brand, feeding BigQuery, Power BI, and CRM reporting.
    • Deploy and configure the LAMP servers behind acquisition sites, internal tooling, and a reporting front end the marketing team uses to view, filter, and export automated reports.
    • Serve as marketing SME on the WebOps team, writing and driving the user stories behind SEO work and third-party tracking integrations.

  2. Founder

    2008 – 2019

    Orange Static · Newport Beach, CA · Austin, TX · Portland, OR

    • Founded and ran a boutique digital marketing agency for eleven years, providing web development and SEO services.
    • Hired and managed a small team of web developers and digital marketing specialists.
    • Built WordPress sites from mockups, extending functionality and creating themes for clients.
    • Managed, consulted on, and implemented every client SEO campaign.

  3. SEO Analyst

    2007 – 2008

    DGWB Advertising · Santa Ana, CA

    • Implemented and managed client SEO campaigns, with monthly analysis and reporting.
    • Built a new process for managing SEO projects across the agency.
    • Ran internal SEO training for account managers and interns.