About

I'm a senior digital marketing engineer. I work at the point where marketing goals meet technical capability, and I've been doing it since 2007.

Today I'm at a national early-education company, working on a multi-brand SEO program — technical SEO, local search, SEO A/B testing, and the web analytics underneath all of it. I'm the lead software engineer on the company's WordPress sites, and I lead the creation and maintenance of custom PHP and Python tooling that automates validation of digital content. I manage more than 20 Google Tag Manager containers and more than 30 Google Analytics properties across our brands, and work with analysts to integrate and interpret that data — including BigQuery, Power BI, and CRM reporting.

For the past couple of years that work has extended into answer engine optimization and generative engine optimization — making sure a brand shows up well when the answer comes from an AI system instead of a list of links. It's the same discipline pointed at a new surface, and most of the old assumptions need re-testing.

Before that I spent eleven years running Orange Static, a boutique digital marketing agency I founded in Newport Beach and later ran from Austin and then Portland — hiring developers and specialists, handling client SEO campaigns, and building WordPress sites end to end. I started as an SEO analyst at DGWB Advertising in 2007.

The common thread is that I can do the marketing work and then build the thing that does it. That's usually where I'm most useful: the point where an SEO or analytics problem becomes an engineering one.

Get in touch

The most reliable way to reach me is LinkedIn. My other profiles are linked in the footer.