Adam Moro's Resume

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Primary Objective

An in-house SEO management position that will enable me to utilize my full education, experience, and skill set which encompasses much more than search engine optimization.

Work Experience

SEO Analyst, DGWB Advertising & Communications | 7/07 - 3/08

  • Managed, consulted, and/or implemented all interactive SEO campaigns
  • Consulted on Social Media and Web 2.0 marketing strategies for several large-scale clients
  • Performed monthly SEO reporting consisting of statistical analysis and client-facing summaries
  • Co-developed new process for all future SEO activities at DGWB
  • Performed internal SEO training for account managers and interns in the SEO department

Website Marketing Specialist, Advanced Access | 7/06 - 5/07

  • Ongoing paid, advanced, and free link development for over 100 websites.
  • On-page optimization including meta/title tag development, enhancement of site architecture for increased crawlability, and implementation of standard code optimization (H tags, bolding, effective anchor text, etc).
  • Keyword research and discovery for targeted organic optimization and cost-effective PPC campaigning.
  • Professional SEO content writing for real estate professionals.
  • General SEO consultation for a client base of now over 100.

Leasing Consultant, The Irvine Company Apartment Communities | 8/05 - 2/06

  • Maintained high leasing standards by demonstrating value to prospective clients.
  • Evaluated the needs of prospective clients while communicating the corresponding benefits.
  • Performed weekly property reports consisting of analyzing leasing averages, occupancy and availability status, marketing status, and prospective client details.
  • Prepared lease documents, credit reports and related paperwork.
  • Aided in achieving financial goals by effectively qualifying prospective clients and verifying applications.
  • Promoted positive and proactive resident relations by working to make the living experience, particularly the first and last impressions, of the highest quality.
  • Facilitated introduction of apartment procedures to new residents.
  • Supported the marketing functions by recording accurate data on prospects and new residents.

Owner/Operator, EyeglassesAndContacts.com | 3/04 - 7/05

  • Formed a single member limited liability company.
  • Developed and implemented an effective online advertising campaign via Google AdWords, Yahoo! Search Marketing and natural search optimization efforts.
  • Created additional revenue streams through affiliate marketing relationships and Google AdSense.
  • Worked with various outside services to enable a one-person management structure.

Education

B.S. Business Administration, California State University Monterey Bay, Seaside, CA