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	<title>&#60;title&#62; &#187; snake oil</title>
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		<title>Find Out if an SEO is Lying in Five Steps</title>
		<link>http://www.adammoro.com/blog/find-out-if-an-seo-is-lying-in-five-steps.html</link>
		<comments>http://www.adammoro.com/blog/find-out-if-an-seo-is-lying-in-five-steps.html#comments</comments>
		<pubDate>Thu, 25 Feb 2010 01:46:47 +0000</pubDate>
		<dc:creator>Adam Moro</dc:creator>
				<category><![CDATA[HOWTO]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[snake oil]]></category>

		<guid isPermaLink="false">http://www.adammoro.com/blog/?p=67</guid>
		<description><![CDATA[I've had my fair share of run-ins with unethical car repair shops but a recent experience made me realize that there's an analogy to be drawn between shady SEO salesmen and shady auto mechanics. To test this I simply copied an article from eHow titled, "How to Tell if a Mechanic is Lying" and made ...]]></description>
			<content:encoded><![CDATA[<p>I've had my fair share of run-ins with unethical car repair shops but a recent experience made me realize that there's an analogy to be drawn between shady SEO salesmen and shady auto mechanics.</p>
<p>To test this I simply copied an article from eHow titled, "<a href="http://www.ehow.com/how_2311976_tell-mechanic-lying.html">How to Tell if a Mechanic is Lying</a>" and made a few minor adjustments. As you will see, there were not many adjustments to make and that's what I found really interesting. So here are five steps you can take to find out if your SEO is lying to you.</p>
<ol>
<li>Simply ask if the work that needs to be done can wait. If the <del>mechanic</del> <strong>SEO</strong> says that it is not an emergency, it is alright to hold off on getting it done. This is not to say that you should neglect getting <del>repairs</del> <strong>your website optimized</strong>, but there is nothing wrong with putting unnecessary work off.</li>
<li>Ask your <del>mechanic</del> <strong>SEO</strong> to show you the problem. For instance, your <del>mechanic</del> <strong>SEO</strong> tells you that you need <del>new rear brake pads</del> <strong>better rankings</strong>. But when it is time to show you, you realize that they are <del>not nearly as worn as he said</del> <strong>referring to terms for which nobody ever actually searches</strong>. In fact, <del>they</del> <strong><a title="Rank Checker" href="http://tools.seobook.com/firefox/rank-checker/">your rankings</a></strong> are not bad, <del>compared to the front brake pads</del> <strong>when you check them for <a href="http://freekeywords.wordtracker.com/">the words and phrases your prospects are actually using to find businesses like yours</a></strong>. If you are not having any problems with <del>braking when you drive</del> <strong>your prospects finding your website</strong>, there is a possibility that your <del>mechanic</del> <strong>SEO</strong> is lying.</li>
<li>Get a second opinion, if you <del>drive into the auto shop</del> <strong>contact an SEO company</strong> and you do not trust the <del>mechanic</del> <strong>SEO</strong>. People get second opinions for doctors and dentists. So why not <del>leave your mechanics shop</del> <strong>find another <a title="SEO Company" href="http://www.webosis.com/">SEO company</a></strong> and ask <del>another</del> <strong>them</strong> who is equally, if not more qualified.</li>
<li>Trust that your <del>mechanic</del> <strong>SEO</strong> is lying, if every time you get your <del>car serviced</del> <strong>website audited</strong>, they come back with a laundry list of other, unexpected issues. Unless your <del>car</del> <strong>website</strong> was <del>pre-owned or very old</del> <strong>worked on by another SEO company since the last time this one worked on it</strong>, there is a possibility your <del>mechanic</del> <strong>SEO</strong> is lying.</li>
<li>Acquaint yourself with the basic <del>car servicing</del> <strong>search engine optimization</strong> recommendations according to <del>your car mileage</del> <strong><a title="Top 25 SEO Blogs" href="http://www.dailyblogtips.com/top-25-seo-blogs/">leading SEO bloggers</a></strong>. You can do this by going online and printing out a standard <del>car servicing</del> <a href="http://www.google.com/custom?hl=en&amp;client=pub-7146407278816649&amp;cof=FORID:13%3BAH:left%3BCX:Search%2520Engine%2520Marketing%3BL:http://www.google.com/intl/en/images/logos/custom_search_logo_sm.gif%3BLH:30%3BLP:1%3BKMBOC:%23336699%3B&amp;adkw=AELymgX2h2mQha-7haTvmKy-BakG8Qn3X2TEWCyxD21-qf1_XzU2ID6f7BWeZQ0ccz6JsqGYnMjvWnYtHly9FbKPQiS-veHVC3nXQ2F-5e0KPQ1WHRmKf9E&amp;boostcse=0&amp;q=seo+checklist+more:seo_blogs&amp;cx=007034791159484234057:gek6_ly1ukk&amp;sa=N&amp;ei=AtCFS6qJFc_OlAfWkuitDA&amp;oi=coopctx&amp;resnum=0&amp;ct=col2&amp;cd=2"><strong>SEO</strong> checklist</a>. This is important information to know, especially if your <del>mechanic</del> <strong>SEO</strong> says you need <del>an oil change</del> <strong>a site redesign</strong> or new <del>tires</del> <strong>content</strong> and you know that he/she is lying because you are <del>not due for an oil change</del> <strong>meeting all the recommendations of the checklist</strong> and you have <del>a decent amount of tread on your tires</del> <strong>unique and relevant content on your site already</strong>.</li>
</ol>
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